Thursday, July 18, 2019

New Music Revue: JV’s Boogaloo Squad honour influences

March 20, 2019 by Emily Welch, contributing writer

JV’s Boogaloo Squad
Going to Market
(Flatcar Records)
3.5/5

I wasn’t sure what to expect when I slid Going to Market into my car stereo, but I was drawn right in. JV’s Boogaloo Squad are a trio from Toronto; the CD cover features three very approachable-looking dudes smiling away. Upon opening up the packaging, I saw a write-up of how their lives and music have been heavily influenced by Black artists.

The music is cool; the songs are all instrumental and are a fusion of jazz, soul, swing, and funk. Listening to this feels like a time- travelling trip to when some of the most influential music trends were started. It isn’t what I will always listen to in my car, but I can definitely see having it on while I have dinner guests, or maybe throwing a Mad Men-themed party featuring this CD as the soundtrack.

“Squadzilla” took me down a path that echoed a cocktail party in the 1970s, and “Capybara Walk” had the distinct sound of a detective show from the same era.

Going to Market is a groove-filled musical journey and a worthy purchase for those who love soul.

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