{"id":19437,"date":"2020-04-27T09:00:51","date_gmt":"2020-04-27T16:00:51","guid":{"rendered":"http:\/\/www.nexusnewspaper.com\/?p=19437"},"modified":"2020-04-24T14:02:02","modified_gmt":"2020-04-24T21:02:02","slug":"time-to-buy-bc-campaign-encourages-consumers-to-buy-from-local-alcohol-producers","status":"publish","type":"post","link":"https:\/\/www.nexusnewspaper.com\/newsite\/2020\/04\/27\/time-to-buy-bc-campaign-encourages-consumers-to-buy-from-local-alcohol-producers\/","title":{"rendered":"Time to Buy BC campaign encourages consumers to buy from local alcohol producers"},"content":{"rendered":"

As of April 14, BC\u2019s alcohol industry has united in an initiative to mitigate the economic downturn resulting from the COVID-19 crisis. The Time to Buy BC campaign encourages consumers to prioritize smaller manufacturers from within the province when purchasing beer, wine, and spirits.<\/p>\n

BC Craft Brewers Guild executive director Ken Beattie says that the small-scale alcohol beverage sector has been significantly impacted by the closing of public spaces.<\/p>\n

\u201cWe need to really make sure that people know that on one day in the brewing industry, we closed 197 tasting rooms,\u201d says Beattie. \u201cWe were hit first, we were hit the hardest through social-distancing rules\u2014rightly so\u2014and the tourism industry, of which we are a part of, will probably be the slowest to pull back out.\u201d<\/p>\n

\"\"<\/a>
The Time to Buy BC campaign urges people to buy from BC breweries (photo provided).<\/figcaption><\/figure>\n

Beattie says there is a concern that people will think the liquor industry is doing better than it actually is.<\/p>\n

\u201cWe need a program to support BC, because what people are seeing is that the liquor industry\u2014the government liquor stores and the private retailing stores\u2014they\u2019re doing quite well,\u201d he says. \u201cIn the first kind of three weeks or so, there was this massive panic-buying that was occurring, so people were going and buying the biggest pack sizes they could; they were buying big-box stuff that local producers don\u2019t do, so there was a bit of that concern that people would be thinking that the industry is doing really well, but, no, it\u2019s only a very small segment of the industry that is doing really well.\u201d<\/p>\n

Beattie says that buyers should support their local economies first and foremost as a community working together to stay afloat in these difficult times.<\/p>\n

\u201cWe talked about how BC invented the 100-mile diet, well, what about the 10-mile diet or the 5-mile diet? You go to your local alcohol beverage supplier\/manufacturer, and you purchase products that you know are made in your community first, because those businesses are not going to survive if we don\u2019t get the support from local,\u201d he says. \u201cIf you\u2019re buying BC and that company is BC-based, BC-owned, with BC workers, you know that that money all stays in the province. That\u2019s the motivation; your incentive is to make sure that your neighbour\u2019s business stays open.\u201d<\/p>\n

Although the program is still in its early stages, Beattie hopes that it will continue beyond the COVID-19 crisis.<\/p>\n

\u201cThe goal is that it will be around and be part of the culture as we move forward, and fit into the government\u2019s program of Buy BC\u2014it would be another element to it,\u201d he says, adding that he would like to see the initiative expanded to other BC-based industries.<\/p>\n

Ultimately, Beattie feels that the crisis has provided an unexpected impetus for people to come together as a community.<\/p>\n

\u201cI think the pandemic has really intensified the thought of looking after each other, looking after your neighbour,\u201d he says. \u201cWe\u2019re optimistic that at the end of this, this will be a positive legacy that comes out of the pandemic.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

As of April 14, BC\u2019s alcohol industry has united in an initiative to mitigate the economic downturn resulting from the COVID-19 crisis. The Time to Buy BC campaign encourages consumers to prioritize smaller manufacturers from within the province when purchasing beer, wine, and spirits. BC Craft Brewers Guild executive director Ken Beattie says that the […]<\/p>\n","protected":false},"author":2,"featured_media":19438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,238,9],"tags":[],"class_list":["post-19437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life","category-life-sports","category-webexclusive"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/posts\/19437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/comments?post=19437"}],"version-history":[{"count":1,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/posts\/19437\/revisions"}],"predecessor-version":[{"id":19439,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/posts\/19437\/revisions\/19439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/media\/19438"}],"wp:attachment":[{"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/media?parent=19437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/categories?post=19437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/tags?post=19437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}