{"id":21751,"date":"2021-11-11T09:00:53","date_gmt":"2021-11-11T17:00:53","guid":{"rendered":"http:\/\/www.nexusnewspaper.com\/?p=21751"},"modified":"2021-11-03T09:38:49","modified_gmt":"2021-11-03T16:38:49","slug":"lets-talk-2-0-size-inclusivity-and-falsehoods","status":"publish","type":"post","link":"https:\/\/www.nexusnewspaper.com\/newsite\/2021\/11\/11\/lets-talk-2-0-size-inclusivity-and-falsehoods\/","title":{"rendered":"Let’s Talk 2.0<\/em>: Size inclusivity and falsehoods"},"content":{"rendered":"

So there I was, sitting through two of YouTube\u2019s (painfully long) unskippable ads, when one of them happened to catch my eye. Unfortunately for them, it didn’t catch my eye in the way they had hoped; I wasn\u2019t enticed into buying their product. No, what had interested me about this ad was the fact that this company was promoting size inclusivity with their clothing lines.<\/p>\n

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Let’s Talk 2.0<\/em> is a column exploring feminist issues (graphic by Celina Lessard\/Nexus<\/em>).<\/figcaption><\/figure>\n

This was weird to me because I had been in their stores before, and they didn\u2019t offer much inclusivity in clothing sizes. My spidey-sense was a-tingling, so the next time I was out and about I made a pitstop to one of the retail locations in town. And what did I find? The exact sizes I expected to find, which were not size-inclusive ones.<\/p>\n

You\u2019ve probably seen lots of clothing brands advertising like this lately; promoting clothes with the \u201csize inclusive\u201d label seems to be a trend right now. Don\u2019t get me wrong, it’s one of the better trends\u2014there should always be pressure on brands to make clothes for every size. That said, it’s something that not many companies are actually following up on.<\/p>\n

Brands can\u2019t outright lie to us. They can\u2019t claim to sell a certain size and subsequently not sell that size. However, they do have sneaky tricks to get around this. The store I visited after seeing the ad about inclusivity didn\u2019t have the sizes they claimed to sell. But you know what they did have? Stickers. Stickers on every change room door and cash register, all saying things like \u201cCan\u2019t find your size? Let us order it for you!\u201d So, yeah, they technically sell what they advertise. But you can\u2019t buy it in stores\u2014you have to order it online.<\/p>\n

The bait-and-switch technique is used a lot in marketing, and I get it\u2014it’s an effective strategy. But I hate it when brands cop out and don\u2019t follow through. Seeing clothes in person is completely different from seeing them online. You should be able to physically see and feel clothing in person, no matter what size you wear.
\nIt\u2019s absurd how companies continue to get away with things like this. It honestly baffles and upsets me that not everyone is able to try on clothes at the store because their size isn’t stocked. So, yes, brands can\u2019t outright lie to us, but I\u2019d argue that what they do is worse: they give us false hope.<\/p>\n

I want this to change; this has to change. It’s time for brands to stop hiding behind \u201clet us order it for you\u201d stickers and actually stock what they sell.<\/p>\n","protected":false},"excerpt":{"rendered":"

So there I was, sitting through two of YouTube\u2019s (painfully long) unskippable ads, when one of them happened to catch my eye. Unfortunately for them, it didn’t catch my eye in the way they had hoped; I wasn\u2019t enticed into buying their product. No, what had interested me about this ad was the fact that […]<\/p>\n","protected":false},"author":2,"featured_media":20638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-21751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-columns"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/posts\/21751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/comments?post=21751"}],"version-history":[{"count":1,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/posts\/21751\/revisions"}],"predecessor-version":[{"id":21752,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/posts\/21751\/revisions\/21752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/media\/20638"}],"wp:attachment":[{"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/media?parent=21751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/categories?post=21751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nexusnewspaper.com\/newsite\/wp-json\/wp\/v2\/tags?post=21751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}