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<\/a>\u201cIt goes along with our tradition of promoting local beer culture, getting people that are visiting or live here excited about going out and exploring all the local breweries and pubs, to try and get out and try as much of the local beer as possible,\u201d says Marchbanks. \u201cEssentially, you can set up quests to map out different neighbourhoods, and it gives you four or five or six locations that you can do your own mini brewery crawl or pub crawl. It\u2019s another tool to get people out and about, trying local beer.\u201d<\/p>\n
The app is more than just fun, however, because for every event you visit or quest you complete, you\u2019ll earn points that may be used to obtain discounts.<\/p>\n
\u201cIt\u2019s a great way to run contests\u2014we\u2019re giving away tickets for the Langford Beer Festival every Friday out in Langford for people that check into the app,\u201d says Marchbanks. \u201cYou accumulate points for every quest that you accomplish and every check-in that you do, and you can put that towards discounts on tickets to our festivals and events and stuff like that.\u201d\u00a0<\/span><\/p>\n Public safety is always a concern at events where large numbers of people go out into the public and get sloshed, and the main risk is on the road. Recognizing this, Victoria Beer Society has partnered with BC Transit to provide free bus fare for festival-goers.\u00a0<\/span><\/p>\n \u201cWe are literally giving free bus fare to everyone that attends Langford Beer Festival and [September\u2019s] Great Canadian Beer Festival,\u201d says Marchbanks. \u201cIt\u2019s a free ticket that you can redeem using the Umo app, and get home safe riding the bus.\u201d<\/p>\n VBS has been hard at work on further improving the festival for this year and cementing it as yet another staple of the flourishing craft-beer scene on the lower island.<\/p>\n \u201cWe\u2019re honing in on the third year, taking the things that we\u2019ve learned over the last two years, and making minor tweaks to make Langford Beer Festival fun and accessible,\u201d says Marchbanks. \u201cI\u2019m really excited about all the breweries that are coming; the beer list is shaping up great. There should be something there for everybody, and it should be a really good time.\u201d<\/p>\n