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<\/a>By having three separate events at one festival, each can draw a crowd for the others.<\/p>\n
\u201cMusic brings the people for the vendors; the vendors bring people for the music and the visual art component,\u201d says Roma. \u201cReally quite a beautiful symbiotic design that the Market Collective has put together.\u201d<\/p>\n
Music is often played at markets and community festivals; however, it isn\u2019t always the main focus. By marketing music as being something in the background, Roma says it diminishes the value of the art form, or vice versa for vendors.<\/p>\n
\u201c[Market Collective is] very cognizant to respect each community and give it the attention it deserves,\u201d he says. \u201cIt\u2019s not just a music festival; it\u2019s not just the vendor festival; it\u2019s all of these things combined to make like a super event.\u201d<\/p>\n
Rather than doing an open call for musicians, the music for ArtisTREE was curated by Roma to have an American bluegrass folk sound. Recommendations came from the community regarding styles and artists they knew. Some of the bands have family connections while others are touring artists.<\/p>\n
\u201cThere\u2019s a bluegrass band that\u2019s playing on Saturday called Invisible Hands and the guy that fronts that is the father of the guy that\u2019s playing bass in Electric Timber,\u201d Roma says. \u201cAs a lot of the artists themselves play in different projects, it\u2019s kind of a really nice symbiotic system. There\u2019s a real family vibe to the musicians, and a lot of guys that play in other, bigger projects, that are touring artists, that have wanted play together are coming together just for this event.\u201d<\/p>\n
An important factor to Market Collective is that vendors have a profitable day. They want the festival to be enjoyable for everyone involved, not just attendees.<\/p>\n
\u201cI think, and I\u2019m speaking on behalf of Market Collective because I know them quite well, they\u2019re also really conscious of the fact that people make a living doing this,\u201d he says. \u201cThey want to make sure that it works for them financially, especially because they depend on it. If you have something that\u2019s curated and has a flow to it, and it\u2019s taken into consideration that world and for those people, then there\u2019s a flow to it and they\u2019re set up for success.\u201d<\/p>\n
ArtisTREE is one of the first events held at Government House by a third party. The way the connection between Market Collection and Government House was forged had a royal touch.<\/p>\n
\u201cBecause Cory [Judge of Market Collective] is also an artisan, when [Prince Harry] and Meghan Markle came to town, there were certain vendors that they wanted their wares, so to speak, and Cory was one of them,\u201d says Roma. \u201cSo it started a conversation with Government House.\u201d<\/p>\n