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<\/a>A multi-instrumentalist singer\/songwriter, Ulrich describes her craft as a weaving of her gathered life experience and her artistic growth. She says that she has the need to constantly rediscover both herself and her voice.<\/p>\n
\u201cI still didn\u2019t know who I was,\u201d she says. \u201cI was still really young, and I didn\u2019t have my own music yet, so I intertwined life and songwriting.\u201d<\/p>\n
Looking back on her five decades of career in television hosting, acting, composing, as well as her music, Ulrich says that each creative path grew from the same artistic foundation.<\/p>\n
\u201cAll these things came out of music,\u201d she says. \u201cAlways serve music first, not your success\u2026 [Have] confidence in yourself to get there. I\u2019m in a position where I\u2019m so established in a grassroots kind of way that I know I can keep doing this\u2026 At least we can affect those people in front of us.\u201d<\/p>\n
Ulrich says that rejection and uncertainty are not just unavoidable but are defining characteristics of the entertainment industry and working in the arts. She says that she had to rebuild her career after her first record deal collapsed, allowing her to refocus her music and career path.<\/p>\n
\u201cIt probably helped that I got dropped by the record label because I realized I couldn\u2019t base whether or not I continued being a singer\/songwriter on whether or not I could make a record label enough money,\u201d she says. \u201cI knew the audience was there, so I had to go grassroots.\u201d<\/p>\n
Ulrich says that vulnerability\u2014especially while performing live\u2014was essential to her becoming the artist she is today. That vulnerability has given her the confidence and self-worth necessary to navigate the competitive entertainment industry and empowered her to remain true to her artistic vision. For Ulrich, authenticity matters more than perfection.<\/p>\n
\u201cI play with people who are way better than me sometimes, and I feel good about my songwriting… because I write from that very authentic place,\u201d she says. \u201cIf things went wrong during a performance… I would bring humour into it, and then it became people\u2019s favourite parts of the night. I think it\u2019s partly because I take my ego out of it, and I feel so honoured to be able to make it, create it, and perform it. And it really isn\u2019t about me.\u201d<\/p>\n
Ulrich sees social media changing expectations for young artists, creating pressure to constantly remain visible online.<\/p>\n
\u201cThere\u2019s a lot of pressure to be a content creator, and I don\u2019t want to do it\u2026 As the demand is more, I do less, and I\u2019m so grateful my daughter and I didn\u2019t grow up on screens, so I really support the non-linear.\u201d<\/p>\n
Ulrich says art and music are universal forms of human connection. She emphasizes that those same differences can help to bring people of all walks together.<\/p>\n
\u201cYour uniqueness,\u201d she says, \u201cis your superpower.\u201d<\/p>\n